“They didn’t buy anything.”

How often does this little tragedy repeat itself in your business?

If you’re a marketing manager, VP or CMO you know how valuable time is. Your marketing budget dwindles, and it costs you real money when a prospective sales lead “walks out of the store” without buying. You might even be thinking, “I sure hope this marketing campaign works better than the last one.”

If this turns into a regular occurrence, you’re also risking your career as a marketing professional.

How can you erase the odds your leads will buy from another source? How can you look great around the office and get to that “next level” in your career?

By bringing in new sales, of course, and by growing your existing B2B client relationships.

To achieve the results you want, you must give your prospects & clients uniquely targeted marketing materials. But you will ultimately fail at this without a copywriter who specializes in producing B2B sales and marketing materials.

  • You need marcom collateral written by a copywriter who understands the business buyer’s unique set of challenges, needs and interests.
  • You need someone who’s specifically trained in B2B marketing and advertising. We’re not talking about used car sales here, you know.
  • You need someone who can clearly translate your product’s technical features into tangible benefits.

And ideally, you’d like a versatile writer on your team whose background is well-rounded enough he can quickly come up to speed on any of your products & services. And then write about them persuasively, with authority.

Oh… and could he be a nice guy, easy to work with?

Now that combo is the secret weapon you need in your back pocket.

How to make your life easier and improve your bottom line.

Impossible to both at the same time, you say? Not with the right copywriter.

The type of B2B copywriting specialist you want to partner with will understand what you’re after and produce sales materials you’ll be proud to arm your sales team with.

Now, which one of these describes you?

  • You’re a Chief Marketing Officer who realizes your current sales materials aren’t generating the results you need…
  • You’re an overworked Marketing Manager or VP who wants to be home on time for once to dinner, but you can’t because you’re company’s losing ground on the web and that needs to change…
  • You’re a crazy-busy Business Owner with a great idea, but you have to push projects to the “back burner” because you’ve got so much to do…

Let me help.

Hi, I’m Mike Sweeney, a professional B2B copywriting specialist. I write marketing materials that inform, persuade and sell. My passion is writing, but my goal is to help solve your marketing problems through:

  1. Delivering the right message to the right prospects for quality lead generation
  2. Growing customer relationships for a healthy bottom line, or
  3. Sending a powerful message to customers with high-performance sales tools

Let’s go to work! Contact me today to see what we can accomplish together.

Call 509-228-3426, or write Mike -at- B2Bwriter -dot- net.

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